Learning Outcome 1.4- Learning log for final outcome

Strengths:

• I have completed my brochure on the deadline which is 21st January.


• My brochure is suitable for the target audience.


• The colours in my brochure do not clash.


• I have used a good typography.


• I have used suitable imagery.


• I have worked to the brief.
  

Weaknesses:

• I found it a bit hard to find the right positions for my imagery and information.


• I took longer than I had expected to find the right typography that was suitable for the brochure.

Things to improve:

• I could improve on the imagery in the brochure and add a bit more imagery to it.
  

Awareness of the target audience

The target audience for my brochure is families and tourists that will come and visit the Southbank area. I have produced a brochure for the creative and media scene at Southbank which is situated in London. My aim was to produce a brochure that would suite the needs of The Southbank Marketing Group which are dedicated to supporting the Southbank.

I very pleased with my final outcome as it is suitable for my target audience and meets the brief to a satisfactory standard. I have used a suitable colour scheme that does not clash as well as suitable typography that is digestable for my target audience to read. I have also included photography that has been taken myself to meet the brief.

1.4-Final product

This is my final front cover of my brochure. It has a collage of titles of places that are possible to visit at the Southbank. It has an image of the London Eye, Big Ben and people visiting. Using Photoshop I have fading the colouring so hat the colours of the different images look almost the same sort of colour. I have made sure that the colours in my brochure do not clash but is still eye catching due to the fact that I have included a collage, large white typography, the London Eye and people so that the target audience can put themselves in these peoples shoes as if they were the ones visiting the Southbank. I have used the slogan 'In The Heart Of London', to show people that the Southbank is in the centre of London. The fact that it is in the heart suggests that this place is very friendly and heartwarming to the people that come into it.




This is the middle page for my brochure. I have focused on one aspect of the Southbank which is the BFI IMAX cinema. I have included what is showing at the cinema, the dates and an image for what the films look like. I have continued the colour of blue so that my brochure is consistent. I have also continued the idea of a collage and large white typography. I have made sure that the writing does not clash with the background and is spaced out appropriately so that people will be able to read it without any problems.On this page I have used a Despicable Me character to liven up my brochure and give it some character.


This is the back cover for my brochure. Just like all the other pages in my brochure I have carried on the colour of blue with large white typography with faded images of the BFI IMAX cinema and the Hayward gallery. So that people know exactly where the Southbank is I have included a map in the bottom right hand corner. I have also provided information of all the different places that people can visit when they come to the Southbank so that they are aware of what type of places are in the Southbank area. I have made sure that my writing is spaced out appropriately in sections so people can select the bits that they want to read easier.

1.4 Drafts of a guide to the creative and media scene in the Southbank

For my first idea for my southbank brochure front cover I used the colour black for my background so that it looks professional. I have used a person with a thinking bubble coming from their head showing the possible places to go when they are at the Southbank. I have chosen a bold straight typography that is quite large so that it catches the eye of passers by.

The second idea for my brochures front cover is to use the colour blue for the background. I have chosen this colour because it seems fresh,vibrant and welcoming. I have used the London Eye for my main image due to the fact that a lot of people know the London Eye. There is a red heart to symobolise that Southbank is in the heart of London.


For my double page spread I have chosen to carry on the colour black so that the brochure will look consistant all the way through. I have added in red corners to make the brochure look professional as this colour goes well with the colour black. It will have 1-2 medium sized images, will tell people what is happening at the Southbank and what they can get involved in.






This is my second idea for my double page spread of the brochure. So that it is consistant all the way through I have continued with the colour blue and the red heart that symbolises the heart of London. It will have one medium sized image on both sides of the double page. I have used a bold typography so that it will catch the eye of passers by.





For my back cover the colours are continued so that it is consistant however there will be more imagery added in and information about the upcoming events as well as a map to show people where the Southbank is so that they know where to go to find certain places that they want to visit.
For my first idea for the back cover I will add a collage of images so that it is eye-catching and looks good with 2 columns of information for the events that are happening. For my second idea for my back cover there will be two main images with 2 columns of information that will tell people about the events happening.

Learning outcome 1.3-learning log

I have now done some research on the layout and contents of brochures so that I am able to get some inspiration about how I want to design my own brochure. From the brochures that I have looked at, I am going to use a soft blue colour because this colour works well on the brochure and makes the brochure look contemporary. I have also done a critique for the film Despicable Me.

Strengths:

I am working well towards the deadline

I managed to find all the information needed

Weaknesses

I need to make sure that i am working at the correct speed so that I can definitely meet the deadline for my final outcome.

1.3- Research for my guide

The brochures above gave me inspiration for creating my own guide for the Southbank that is aimed at tourists. It gave me ideas for the layout of my guide and what font to use as well as what colours go well together and are subtle. It also gave me ideas on what sort of imagery to put on my guide and use a collage of imagery because it looks effective.


Awareness of the target audience

The target audience for my brochure is potential tourists of all ages and i have been asked to design a brochure for the Southbank marketing group that will want to promote the activities that are going on at the Southbank and tourists that will come and visit that want to know all of the activities that they can get involved in.

To make sure that my brochure was appropriate for my target audience I used photoshop, made sure my photos were appropriate, made sure the colours on my brochure did not clash and I also made sure that I had an appropriate typography.

Unit 1.3- A personal critical response to the film "Despicable Me"

Film Review: Despicable Me!



Genre: Animation, Kids & Family, and Comedy
Film was made by: Universal Pictures.

On a windy and wet Friday, my classmates and I took a day trip to South bank IMAX cinema to watch Despicable Me 3D; we were the first people to see the first ever showing at the IMAX and the experience was definitely one to remember. When we arrived at the IMAX we were greeted by a red carpet, which definitely made us feel welcome and special. The atmosphere was very friendly and warm. As soon as I entered the IMAX I thought I was dreaming because the space in the IMAX was so large and had a very high ceiling, it was vey clean and covered with a red carpet.

Although it took a bit long to get our tickets to actually see the film it was all worth it in the end. We were all full of excitement as we were part of the first group of people to see the first 3D showing of the film ever at the IMAX. After we got our tickets we then got a talk from the Head of Education, Charlie Roberts who gave us an overview about the BFI IMAX: The British Film Institute is a charity funded by the government. Last year they made a whooping £2 million. The screen is the same size as 5 double decker buses and films are turned into polarised 3D.After our talk with Charlie Roberts we made our way up the stairs to where we got our popcorn and drinks so we were ready for the show. We then got our tickets checked at the doors and made our way into the cinema room, which was mind-blowing due to the fact that the screen was absolutely huge.

Despicable Me was absolutely great. In a happy suburban neighborhood surrounded by white picket fences with flowering rose bushes, sits a black house with a dead lawn and a monstrous vehicle on the drive. Unbeknownst to the neighbors, hidden beneath this home is a vast secret hideout. Surrounded by a small army of minions, we discover Gru (voiced by Steve Carell), planning the biggest heist in the history of the world. He is going to steal the moon (Yes, the moon!) in Universal's new 3-D CGI feature, Despicable Me. Gru delights in all things wicked. Armed with his arsenal of shrink rays, freeze rays, and battle-ready vehicles for land and air, he vanquishes all who stand in his way. Until the day he encounters the immense will of three little orphaned girls who look at him and see something that no one else has ever seen: a potential Dad. The world's greatest villain has just met his greatest challenge: three little girls named Margo, Edith and Agnes.

He uses these three little orphan girls to steal a shrink ray from his enemy Vector so that he can go on with his arrangements for stealing the moon. But his plans soon backfire, he ends up losing the orphans due to them being kidnapped by vector. Vector also stole the moon from Gru but what Vector doesn’t realise is that the moon gets larger after being shrunk, so Vector is sent to outer space with the moon when it gets back to its normal size.

The opening of the movie grabs your attention straight away because of the music that is played and there is an introduction of our main character Gru who is doing his daily routines. Gru is very happy at the beginning of the movie, which makes us wonder what will happen next due the fact that a character is never completely happy throughout the whole of the movie.

The film is funny, energetic, teeth-gnashingly venomous and animated with an eye to exploiting the 3-D process with such sure-fire techniques as a visit to an amusement park. It is very comical and full of action that keeps you interested and makes you keep watching. I think the plot was very good because it flowed very well throughout the film and everything that happened in the movie was unpredictable.
Characterisation is the movie’s strong suit: Carell’s bizarre accent threatens to make Gru a tough sell, but when his three well-defined and loveable charges enter the picture this irascible, prickly exterior becomes more transparent. We learn that Gru is really a soft guy with feelings, just like every other human being, under a mask of evil.

I like the way that the streets and the houses looked realistic. The designs of the houses inside were very detailed and it looks to me like it was set in Los-Angeles.
I think the ending was very good due to the fact that it was unpredictable and unexpected. No one would of thought that the moon would go back to it original size and float back to outer space with Vector on it.

I would definitely recommend this film to families and children because it is full of comedy and action. Overall this movie is great for all of the family to enjoy and have a laugh. So go on, what are you waiting for?

List of sources that helped me create my critique:

http://www.imdb.com/title/tt1323594/
http://en.wikipedia.org/wiki/Despicable_Me