I have now done some research on the layout and contents of brochures so that I am able to get some inspiration about how I want to design my own brochure. From the brochures that I have looked at, I am going to use a soft blue colour because this colour works well on the brochure and makes the brochure look contemporary. I have also done a critique for the film Despicable Me.
Strengths:
I am working well towards the deadline
I managed to find all the information needed
Weaknesses
I need to make sure that i am working at the correct speed so that I can definitely meet the deadline for my final outcome.
Friday, 25 February 2011
1.3- Research for my guide
The brochures above gave me inspiration for creating my own guide for the Southbank that is aimed at tourists. It gave me ideas for the layout of my guide and what font to use as well as what colours go well together and are subtle. It also gave me ideas on what sort of imagery to put on my guide and use a collage of imagery because it looks effective.
Awareness of the target audience
The target audience for my brochure is potential tourists of all ages and i have been asked to design a brochure for the Southbank marketing group that will want to promote the activities that are going on at the Southbank and tourists that will come and visit that want to know all of the activities that they can get involved in.
To make sure that my brochure was appropriate for my target audience I used photoshop, made sure my photos were appropriate, made sure the colours on my brochure did not clash and I also made sure that I had an appropriate typography.
Thursday, 24 February 2011
Unit 1.3- A personal critical response to the film "Despicable Me"
Film Review: Despicable Me!
Genre: Animation, Kids & Family, and Comedy
Film was made by: Universal Pictures.
On a windy and wet Friday, my classmates and I took a day trip to South bank IMAX cinema to watch Despicable Me 3D; we were the first people to see the first ever showing at the IMAX and the experience was definitely one to remember. When we arrived at the IMAX we were greeted by a red carpet, which definitely made us feel welcome and special. The atmosphere was very friendly and warm. As soon as I entered the IMAX I thought I was dreaming because the space in the IMAX was so large and had a very high ceiling, it was vey clean and covered with a red carpet.
Although it took a bit long to get our tickets to actually see the film it was all worth it in the end. We were all full of excitement as we were part of the first group of people to see the first 3D showing of the film ever at the IMAX. After we got our tickets we then got a talk from the Head of Education, Charlie Roberts who gave us an overview about the BFI IMAX: The British Film Institute is a charity funded by the government. Last year they made a whooping £2 million. The screen is the same size as 5 double decker buses and films are turned into polarised 3D.After our talk with Charlie Roberts we made our way up the stairs to where we got our popcorn and drinks so we were ready for the show. We then got our tickets checked at the doors and made our way into the cinema room, which was mind-blowing due to the fact that the screen was absolutely huge.
Despicable Me was absolutely great. In a happy suburban neighborhood surrounded by white picket fences with flowering rose bushes, sits a black house with a dead lawn and a monstrous vehicle on the drive. Unbeknownst to the neighbors, hidden beneath this home is a vast secret hideout. Surrounded by a small army of minions, we discover Gru (voiced by Steve Carell), planning the biggest heist in the history of the world. He is going to steal the moon (Yes, the moon!) in Universal's new 3-D CGI feature, Despicable Me. Gru delights in all things wicked. Armed with his arsenal of shrink rays, freeze rays, and battle-ready vehicles for land and air, he vanquishes all who stand in his way. Until the day he encounters the immense will of three little orphaned girls who look at him and see something that no one else has ever seen: a potential Dad. The world's greatest villain has just met his greatest challenge: three little girls named Margo, Edith and Agnes.
He uses these three little orphan girls to steal a shrink ray from his enemy Vector so that he can go on with his arrangements for stealing the moon. But his plans soon backfire, he ends up losing the orphans due to them being kidnapped by vector. Vector also stole the moon from Gru but what Vector doesn’t realise is that the moon gets larger after being shrunk, so Vector is sent to outer space with the moon when it gets back to its normal size.
The opening of the movie grabs your attention straight away because of the music that is played and there is an introduction of our main character Gru who is doing his daily routines. Gru is very happy at the beginning of the movie, which makes us wonder what will happen next due the fact that a character is never completely happy throughout the whole of the movie.
The film is funny, energetic, teeth-gnashingly venomous and animated with an eye to exploiting the 3-D process with such sure-fire techniques as a visit to an amusement park. It is very comical and full of action that keeps you interested and makes you keep watching. I think the plot was very good because it flowed very well throughout the film and everything that happened in the movie was unpredictable.
Characterisation is the movie’s strong suit: Carell’s bizarre accent threatens to make Gru a tough sell, but when his three well-defined and loveable charges enter the picture this irascible, prickly exterior becomes more transparent. We learn that Gru is really a soft guy with feelings, just like every other human being, under a mask of evil.
I like the way that the streets and the houses looked realistic. The designs of the houses inside were very detailed and it looks to me like it was set in Los-Angeles.
I think the ending was very good due to the fact that it was unpredictable and unexpected. No one would of thought that the moon would go back to it original size and float back to outer space with Vector on it.
I would definitely recommend this film to families and children because it is full of comedy and action. Overall this movie is great for all of the family to enjoy and have a laugh. So go on, what are you waiting for?
List of sources that helped me create my critique:
http://www.imdb.com/title/tt1323594/
http://en.wikipedia.org/wiki/Despicable_Me
Genre: Animation, Kids & Family, and Comedy
Film was made by: Universal Pictures.
On a windy and wet Friday, my classmates and I took a day trip to South bank IMAX cinema to watch Despicable Me 3D; we were the first people to see the first ever showing at the IMAX and the experience was definitely one to remember. When we arrived at the IMAX we were greeted by a red carpet, which definitely made us feel welcome and special. The atmosphere was very friendly and warm. As soon as I entered the IMAX I thought I was dreaming because the space in the IMAX was so large and had a very high ceiling, it was vey clean and covered with a red carpet.
Although it took a bit long to get our tickets to actually see the film it was all worth it in the end. We were all full of excitement as we were part of the first group of people to see the first 3D showing of the film ever at the IMAX. After we got our tickets we then got a talk from the Head of Education, Charlie Roberts who gave us an overview about the BFI IMAX: The British Film Institute is a charity funded by the government. Last year they made a whooping £2 million. The screen is the same size as 5 double decker buses and films are turned into polarised 3D.After our talk with Charlie Roberts we made our way up the stairs to where we got our popcorn and drinks so we were ready for the show. We then got our tickets checked at the doors and made our way into the cinema room, which was mind-blowing due to the fact that the screen was absolutely huge.
Despicable Me was absolutely great. In a happy suburban neighborhood surrounded by white picket fences with flowering rose bushes, sits a black house with a dead lawn and a monstrous vehicle on the drive. Unbeknownst to the neighbors, hidden beneath this home is a vast secret hideout. Surrounded by a small army of minions, we discover Gru (voiced by Steve Carell), planning the biggest heist in the history of the world. He is going to steal the moon (Yes, the moon!) in Universal's new 3-D CGI feature, Despicable Me. Gru delights in all things wicked. Armed with his arsenal of shrink rays, freeze rays, and battle-ready vehicles for land and air, he vanquishes all who stand in his way. Until the day he encounters the immense will of three little orphaned girls who look at him and see something that no one else has ever seen: a potential Dad. The world's greatest villain has just met his greatest challenge: three little girls named Margo, Edith and Agnes.
He uses these three little orphan girls to steal a shrink ray from his enemy Vector so that he can go on with his arrangements for stealing the moon. But his plans soon backfire, he ends up losing the orphans due to them being kidnapped by vector. Vector also stole the moon from Gru but what Vector doesn’t realise is that the moon gets larger after being shrunk, so Vector is sent to outer space with the moon when it gets back to its normal size.
The opening of the movie grabs your attention straight away because of the music that is played and there is an introduction of our main character Gru who is doing his daily routines. Gru is very happy at the beginning of the movie, which makes us wonder what will happen next due the fact that a character is never completely happy throughout the whole of the movie.
The film is funny, energetic, teeth-gnashingly venomous and animated with an eye to exploiting the 3-D process with such sure-fire techniques as a visit to an amusement park. It is very comical and full of action that keeps you interested and makes you keep watching. I think the plot was very good because it flowed very well throughout the film and everything that happened in the movie was unpredictable.
Characterisation is the movie’s strong suit: Carell’s bizarre accent threatens to make Gru a tough sell, but when his three well-defined and loveable charges enter the picture this irascible, prickly exterior becomes more transparent. We learn that Gru is really a soft guy with feelings, just like every other human being, under a mask of evil.
I like the way that the streets and the houses looked realistic. The designs of the houses inside were very detailed and it looks to me like it was set in Los-Angeles.
I think the ending was very good due to the fact that it was unpredictable and unexpected. No one would of thought that the moon would go back to it original size and float back to outer space with Vector on it.
I would definitely recommend this film to families and children because it is full of comedy and action. Overall this movie is great for all of the family to enjoy and have a laugh. So go on, what are you waiting for?
List of sources that helped me create my critique:
http://www.imdb.com/title/tt1323594/
http://en.wikipedia.org/wiki/Despicable_Me
Friday, 11 February 2011
Learning outcome 1.2-learning log
I have now done a written report on the typres of jobs that are available in the Creative and Media scene and their qualifications that are needed.
Strengths:
I have done a lot of research and worked well to the deadline so I am sure that I will be able to meet the deadline.
Strengths:
I have done a lot of research and worked well to the deadline so I am sure that I will be able to meet the deadline.
Unit 1.2-Written Report On Creative& Media employment roles and requirements in a chosen region
Producer
Producers are highly self-motivated individuals, who have the final responsibility for all aspects of a film's production. He or she is frequently the first person to become involved in a project; they participate directly in all the main producing phases; and see the project through production, to post-production, marketing and distribution. The Producer's is role to turn story ideas into profitable cinematic entertainment, and to persuade others to share in his or her commercial and creative vision. Producers usually report to the production company, or to the Executive Producers appointed to supervise the production on behalf of the financiers and Distributors.
Responsibilities
Producers have overall control on every aspect of a film's production, bringing together the Screenwriters, Director, cast, finances and production team. Their primary responsibility is to foster an environment in which the creative talents of the cast and crew can flourish - Producers are therefore ultimately accountable for the success of the finished film. Producers many responsibilities span all four phases of production:
· Development - Producers are often responsible for coming up with the underlying premise of a production, or for selecting the screenplay. Producers secure the necessary rights, select the screenwriter and story editing team, raise the development financing, and supervise the development process.
· Pre-production - Producers typically bring together the key members of the creative team, including the Director, Cinematographer and principal cast..
Post-production and marketing - Producers are expected to liaise personally with post-production personnel, including the Editor, Composer, and Visual Effects staff. They then consult with all creative and financial personnel on the production of the answer (or final) print, and they are usually involved with the financial and distribution entities in planning the marketing and distribution of the finished film.
University Courses
Ravensbourne College of Design and Technology
CONTENT DEVELOPMENT
AND PRODUCTION
-
BA (Hons)
Two Year Fast Track Degree Course
The BA (Hons) Content Development and Production is a practical,
vocational production course that focuses on generating and
developing ideas into professional and creative content for
traditional broadcast programmes and multiplatform content.
The course is a two year fast track degree course that has been
running successfully for over 10 years and with a solid record
in gaining meaningful employment for its graduates.
The course focuses on developing production skills in programme
making for television and other platforms – for the web and
IPTV, interactive TV and mobile.
Entry Requirements
5 GCSEs (A-C) or equivalent
(preferably including English,
Media/Technology), and at
least one of the following or equivalent UK
2 A Levels (A-C);
4 AS Levels (A-C);
2 vocational A Levels (A-C);
Level 3 Foundation Diploma
or National Diploma; Advanced
Diploma (A-C) or International
Baccalaureate (24 points or
above). Also, an interview and
a portfolio, showreel or other
indicator of creative or technical
practice where appropriate
Camera Operator
Camera Operators usually begin work at the end of pre–production and, if the budget allows, attend the technical recces with other Heads of Department..
Camera Operators ensure that the camera and associated equipment are prepared for the required set–ups, always keeping alert for any last–minute changes. They must be able to multi–task, and to watch, listen and think on their feet while carrying out complex technical tasks. They liaise closely with the Director, fine–tuning the exact details of each shot, which often involves suggesting creative improvements or alternatives. They supervise the logistics of moving the camera, and oversee the Camera maintenance work carried out by the Focus Puller and the 2nd AC.
Camera Operators work closely with performers, guiding them on what can and cannot be seen by the camera. As it is now common for DoPs to also operate the camera on smaller films, many Camera Operators specialise in the operation of other precision equipment, such as Remote Heads or Steadicam, and most also work on commercials, promos and television drama. On bigger budget films, the role of the Camera Operator remains a crucial link between the creative ambitions of the Director, and other major departments, including Art, Hair and Make–Up and Costume.
University Courses
Brunel University
BA Film and Television
Entry requirements; 3 A levels BCC 240 points IB 24 points
The BA (Hons) in Film & Television Production is a practical production-based course which allows students to focus on developing the skills demanded of planning, managing, shooting and editing films of various genres and for different audiences. The theory that is embedded within the course is delivered within the context of production.
Broadcast Journalist.
Broadcast Journalism is the collection, verification and analysis of information about events which affect people, and the broadcast and publication of that information in a fair, accurate, impartial and balanced way to fulfil the public's right to know in a democratic society. This involves a variety of media including television, radio, the Internet and wireless devices. Broadcast Journalists working in television work in a variety of genres including news, current affairs, or documentaries. They may be employed by broadcasting companies, or work on a freelance basis.
Broadcast Journalists may be studio or office-based, or work in regional, national or international broadcasters' offices. They may also work from home, utilising broadband and other technology to interface with broadcasters and other employers. When working on news items, they must be prepared to travel, sometimes long distances, at any hour of the day or night, to gather the relevant information. They are responsible for generating ideas, and for assessing the value and accuracy of ideas and information from other sources, researching background data, and presenting items for consideration by Editors, Commissioners, or other decision makers
University Courses
University of Leeds
BA Broadcast Journalism
Entry requirements: 3 Alevels BBB. IB: 32 points overall.
A hands-on course for prospective journalists that features
intensive practical broadcast training alongside academic
scrutiny of the media business. You will learn how to research,
report and produce news in the fast-changing multimedia age,
developing stories for Radio,Television and Online output.
Documentary production skills are taught, and you can choose
to specialise in sports or science journalism during one final
year module.
Transmission Engineer
Transmission Engineers (sometimes known as Operations Managers) supervise the transmission of all genres of television programmes, working in the Master Control Room (MCR). They are responsible for the overall, day-to-day management of broadcasters' transmission facilities. This is a supervisory role, overseeing all incoming feeds from Outside Broadcasts and other sources, and all outgoing transmissions. They are usually employees of broadcasting companies.
Transmission Engineers work in MCRs, managing all staff in transmission areas, scheduling shifts and work patterns, and recruiting and selecting freelance personnel when required. They are responsible for effective communication between line management and transmission personnel. They liaise with other departments about scheduling workflow, and to negotiate the use of facilities and equipment. They ensure that safety plans and risk assessments have been prepared, and are adhered to, in the transmission areas. Transmission Engineers also work with other MCR personnel to train new operational staff.
University Courses
Queen Mary University of London
BEng Electronic Engineering
Entry Requirements;
A levels 260-280 for BEng programmes. IB 34 points BTEC DMM
Make Up Artist
Make-up and Hair Designers usually work on feature films and high budget television dramas and must be proficient in both make-up and hair techniques. Make-up and Hair are key elements in the overall design of films or television productions, creating a look for the characters in relation to social class, and time periods, and any other elements required to create the desired illusion. Make-up and Hair Designers are responsible for the overall design, application, continuity and care of make-up and hair throughout the pre-production an Increased multi-skilling in the UK film and television industries has meant that personnel are required to be proficient in both make-up and hair, and the departments are often merged. Make Up and Hair Designers' responsibilities vary depending on production needs.
University Courses
The Arts Institute at Bournemouth
Make Up for Media and Performance
2 year full-time Foundation Degree
Entry requirements 1 A Level
Producers are highly self-motivated individuals, who have the final responsibility for all aspects of a film's production. He or she is frequently the first person to become involved in a project; they participate directly in all the main producing phases; and see the project through production, to post-production, marketing and distribution. The Producer's is role to turn story ideas into profitable cinematic entertainment, and to persuade others to share in his or her commercial and creative vision. Producers usually report to the production company, or to the Executive Producers appointed to supervise the production on behalf of the financiers and Distributors.
Responsibilities
Producers have overall control on every aspect of a film's production, bringing together the Screenwriters, Director, cast, finances and production team. Their primary responsibility is to foster an environment in which the creative talents of the cast and crew can flourish - Producers are therefore ultimately accountable for the success of the finished film. Producers many responsibilities span all four phases of production:
· Development - Producers are often responsible for coming up with the underlying premise of a production, or for selecting the screenplay. Producers secure the necessary rights, select the screenwriter and story editing team, raise the development financing, and supervise the development process.
· Pre-production - Producers typically bring together the key members of the creative team, including the Director, Cinematographer and principal cast..
Post-production and marketing - Producers are expected to liaise personally with post-production personnel, including the Editor, Composer, and Visual Effects staff. They then consult with all creative and financial personnel on the production of the answer (or final) print, and they are usually involved with the financial and distribution entities in planning the marketing and distribution of the finished film.
University Courses
Ravensbourne College of Design and Technology
CONTENT DEVELOPMENT
AND PRODUCTION
-
BA (Hons)
Two Year Fast Track Degree Course
The BA (Hons) Content Development and Production is a practical,
vocational production course that focuses on generating and
developing ideas into professional and creative content for
traditional broadcast programmes and multiplatform content.
The course is a two year fast track degree course that has been
running successfully for over 10 years and with a solid record
in gaining meaningful employment for its graduates.
The course focuses on developing production skills in programme
making for television and other platforms – for the web and
IPTV, interactive TV and mobile.
Entry Requirements
5 GCSEs (A-C) or equivalent
(preferably including English,
Media/Technology), and at
least one of the following or equivalent UK
2 A Levels (A-C);
4 AS Levels (A-C);
2 vocational A Levels (A-C);
Level 3 Foundation Diploma
or National Diploma; Advanced
Diploma (A-C) or International
Baccalaureate (24 points or
above). Also, an interview and
a portfolio, showreel or other
indicator of creative or technical
practice where appropriate
Camera Operator
Camera Operators usually begin work at the end of pre–production and, if the budget allows, attend the technical recces with other Heads of Department..
Camera Operators ensure that the camera and associated equipment are prepared for the required set–ups, always keeping alert for any last–minute changes. They must be able to multi–task, and to watch, listen and think on their feet while carrying out complex technical tasks. They liaise closely with the Director, fine–tuning the exact details of each shot, which often involves suggesting creative improvements or alternatives. They supervise the logistics of moving the camera, and oversee the Camera maintenance work carried out by the Focus Puller and the 2nd AC.
Camera Operators work closely with performers, guiding them on what can and cannot be seen by the camera. As it is now common for DoPs to also operate the camera on smaller films, many Camera Operators specialise in the operation of other precision equipment, such as Remote Heads or Steadicam, and most also work on commercials, promos and television drama. On bigger budget films, the role of the Camera Operator remains a crucial link between the creative ambitions of the Director, and other major departments, including Art, Hair and Make–Up and Costume.
University Courses
Brunel University
BA Film and Television
Entry requirements; 3 A levels BCC 240 points IB 24 points
The BA (Hons) in Film & Television Production is a practical production-based course which allows students to focus on developing the skills demanded of planning, managing, shooting and editing films of various genres and for different audiences. The theory that is embedded within the course is delivered within the context of production.
Broadcast Journalist.
Broadcast Journalism is the collection, verification and analysis of information about events which affect people, and the broadcast and publication of that information in a fair, accurate, impartial and balanced way to fulfil the public's right to know in a democratic society. This involves a variety of media including television, radio, the Internet and wireless devices. Broadcast Journalists working in television work in a variety of genres including news, current affairs, or documentaries. They may be employed by broadcasting companies, or work on a freelance basis.
Broadcast Journalists may be studio or office-based, or work in regional, national or international broadcasters' offices. They may also work from home, utilising broadband and other technology to interface with broadcasters and other employers. When working on news items, they must be prepared to travel, sometimes long distances, at any hour of the day or night, to gather the relevant information. They are responsible for generating ideas, and for assessing the value and accuracy of ideas and information from other sources, researching background data, and presenting items for consideration by Editors, Commissioners, or other decision makers
University Courses
University of Leeds
BA Broadcast Journalism
Entry requirements: 3 Alevels BBB. IB: 32 points overall.
A hands-on course for prospective journalists that features
intensive practical broadcast training alongside academic
scrutiny of the media business. You will learn how to research,
report and produce news in the fast-changing multimedia age,
developing stories for Radio,Television and Online output.
Documentary production skills are taught, and you can choose
to specialise in sports or science journalism during one final
year module.
Transmission Engineer
Transmission Engineers (sometimes known as Operations Managers) supervise the transmission of all genres of television programmes, working in the Master Control Room (MCR). They are responsible for the overall, day-to-day management of broadcasters' transmission facilities. This is a supervisory role, overseeing all incoming feeds from Outside Broadcasts and other sources, and all outgoing transmissions. They are usually employees of broadcasting companies.
Transmission Engineers work in MCRs, managing all staff in transmission areas, scheduling shifts and work patterns, and recruiting and selecting freelance personnel when required. They are responsible for effective communication between line management and transmission personnel. They liaise with other departments about scheduling workflow, and to negotiate the use of facilities and equipment. They ensure that safety plans and risk assessments have been prepared, and are adhered to, in the transmission areas. Transmission Engineers also work with other MCR personnel to train new operational staff.
University Courses
Queen Mary University of London
BEng Electronic Engineering
Entry Requirements;
A levels 260-280 for BEng programmes. IB 34 points BTEC DMM
Make Up Artist
Make-up and Hair Designers usually work on feature films and high budget television dramas and must be proficient in both make-up and hair techniques. Make-up and Hair are key elements in the overall design of films or television productions, creating a look for the characters in relation to social class, and time periods, and any other elements required to create the desired illusion. Make-up and Hair Designers are responsible for the overall design, application, continuity and care of make-up and hair throughout the pre-production an Increased multi-skilling in the UK film and television industries has meant that personnel are required to be proficient in both make-up and hair, and the departments are often merged. Make Up and Hair Designers' responsibilities vary depending on production needs.
University Courses
The Arts Institute at Bournemouth
Make Up for Media and Performance
2 year full-time Foundation Degree
Entry requirements 1 A Level
Unit 1.2-Research On Creative& Media employment roles and requirements in a chosen region
Creative and Media
An overview of the creative and media industries sector
The creative and media industries combined make one of the fastest growing sectors in the UK economy.
It can be divided into four broad sub-sectors - content, design, performing arts, and heritage and tourism. The sectors in this industry include:
• advertising
• architecture
• art and antiques
• computer and video games
• crafts
• design
• fashion design
• film and video
• music
• performing arts
• publishing
• software
• television and radio
Key drivers in the Creative and Media idustries sector
The government aims to make the UK a global hub for the creative and media industries. Efforts have been focused on improving seven areas which drive productivity in the sector:
• education
• competition and intellectual property (IP)
• technology
• business support (including access to finance)
• diversity
• infrastructure
• evidence and analysis
The emergence of new technologies has changed the nature of market opportunities in the sector. For example, digital delivery has altered hugely the way content in the music, software, television and radio sub-sectors is supplied to consumers. New media is increasingly a key area of focus for growth.
Careers in Media
In the creative and media industries, every sector organises itself differently, but all individuals and teams share one common aim: to create successful products.
Jobs in Pre-Production
Art Director
Designer
Character Designer
Prop Designer
Background Designer
Colour Stylist
Clean Up Artist /Design Assistant
Casting Director
Casting Assistant
Jobs in Production
Assistant Director
Animation Director
Key or Lead Animator
Background Painter
Animator
Junior Animator
Key Clean Up Artist (Animation)
Assistant Animator
Lighting technician
Live mixer
Line Test Operator *
Runner *
Production Secretary
Jobs in Post-Production
Special Effects Animator
Digital Compositing Supervisor
Compositor
Checker
Editor
Editing Assistant
Other Media
Journalist
Broadcast Journalist
Presenter
Researcher
Editor
Editorial Assistant
Careers in Design
Graphic Designer
Designer
Web Designer
Web Developer
Interactive Media
Corporate Identity Designer
Editorial Designer
Multimedia Designer
Exhibition Designer
Packaging Designer
Print Designer
Product Designer
Careers in Music
Composer
Music Supervisor
Music Agent
Record producer
Artist’s Manager
Performer
Careers in Art
Drapesmaster
Art Department Coordinator
Story Board Assistant
Draughtsmen [ responsible for drawing up set design]
Graphic Artist
Set Decorator
Assistant Production Buyer
Prop Maker
Prop dresser
Prop storer
Photographer
Costume Design
Wardrobe supervisor
Defining the creative media industries
Skillset is the Sector Skills Council for Creative Media and works to raise skills levels in every sector of industry within its remit.
Skillset subdivides the creative media industries into ten sectors:
animation;
computer games;
facilities (which includes post production, studio and equipment hire, special physical effects, outside broadcast, processing laboratories, transmission, manufacture of AV equipment and other services for film and TV);
film;
interactive media;
other content creation (pop promos, corporate and commercials production);
photo imaging;
publishing (books, journals, magazines, newspapers, directories and databases, news agencies, and electronic information services);
radio; and
television.
An overview of the creative and media industries sector
The creative and media industries combined make one of the fastest growing sectors in the UK economy.
It can be divided into four broad sub-sectors - content, design, performing arts, and heritage and tourism. The sectors in this industry include:
• advertising
• architecture
• art and antiques
• computer and video games
• crafts
• design
• fashion design
• film and video
• music
• performing arts
• publishing
• software
• television and radio
Key drivers in the Creative and Media idustries sector
The government aims to make the UK a global hub for the creative and media industries. Efforts have been focused on improving seven areas which drive productivity in the sector:
• education
• competition and intellectual property (IP)
• technology
• business support (including access to finance)
• diversity
• infrastructure
• evidence and analysis
The emergence of new technologies has changed the nature of market opportunities in the sector. For example, digital delivery has altered hugely the way content in the music, software, television and radio sub-sectors is supplied to consumers. New media is increasingly a key area of focus for growth.
Careers in Media
In the creative and media industries, every sector organises itself differently, but all individuals and teams share one common aim: to create successful products.
Jobs in Pre-Production
Art Director
Designer
Character Designer
Prop Designer
Background Designer
Colour Stylist
Clean Up Artist /Design Assistant
Casting Director
Casting Assistant
Jobs in Production
Assistant Director
Animation Director
Key or Lead Animator
Background Painter
Animator
Junior Animator
Key Clean Up Artist (Animation)
Assistant Animator
Lighting technician
Live mixer
Line Test Operator *
Runner *
Production Secretary
Jobs in Post-Production
Special Effects Animator
Digital Compositing Supervisor
Compositor
Checker
Editor
Editing Assistant
Other Media
Journalist
Broadcast Journalist
Presenter
Researcher
Editor
Editorial Assistant
Careers in Design
Graphic Designer
Designer
Web Designer
Web Developer
Interactive Media
Corporate Identity Designer
Editorial Designer
Multimedia Designer
Exhibition Designer
Packaging Designer
Print Designer
Product Designer
Careers in Music
Composer
Music Supervisor
Music Agent
Record producer
Artist’s Manager
Performer
Careers in Art
Drapesmaster
Art Department Coordinator
Story Board Assistant
Draughtsmen [ responsible for drawing up set design]
Graphic Artist
Set Decorator
Assistant Production Buyer
Prop Maker
Prop dresser
Prop storer
Photographer
Costume Design
Wardrobe supervisor
Defining the creative media industries
Skillset is the Sector Skills Council for Creative Media and works to raise skills levels in every sector of industry within its remit.
Skillset subdivides the creative media industries into ten sectors:
animation;
computer games;
facilities (which includes post production, studio and equipment hire, special physical effects, outside broadcast, processing laboratories, transmission, manufacture of AV equipment and other services for film and TV);
film;
interactive media;
other content creation (pop promos, corporate and commercials production);
photo imaging;
publishing (books, journals, magazines, newspapers, directories and databases, news agencies, and electronic information services);
radio; and
television.
Saturday, 5 February 2011
Learning outcome 1.1- learning log
In unit 1.1 I have now completed all of my research for the types of creative and media activity that tourists can get involved in and visit around the Southbank area. I have included information for each place such as the BFI Imax, Tate Modern etc.
Strengths:
I am working well to the deadline and i am sure that i will be able to finish on time.
I was able to find information successfully without any trouble
Weaknesses:
I need to work a bit faster so that I can get more done and guarentee that I am going to meet the deadline.
Friday, 4 February 2011
Unit 1.1- types of creative & media activity
The Southbank Arts Scene
Tate Modern:
London SE1 9TG
020 7887 8888
Tate Modern is a national gallery of international modern art. It is located in London and is one of the family of four Tate galleries that have selections from the Tate collections.
Tate modern was made from a disused power station in the year 2000.
The Hayward Gallery
The Hayward Gallery is an exhibition that has history, cultures, artistic disciplines and media. It is very famous. It is situated on riverside stretch, centrally located just minutes from Trafalgar Square.
This gallery has a lot of wonderful artwork that will take you to another world; to me it is like you are in heaven rather than in the middle of central London. It has a very contemporary space and has a lot of great artists such as Georgia O’Keefe, whose work is there for the public to see.
Address:
South Bank Centre Belvedere Road London SE1 8XZ
0871 663 2500
The Globe:
Address:
Shakespeare's Globe
21 New Globe Walk
Bankside
London SE1 9DT
The Globe Theatre is a faithful reconstruction of the open-air playhouse first built in 1599, where Shakespeare worked and for which he wrote many of his greatest plays.
Each year the theatre season runs from April to October with productions of the work by Shakespeare and modern authors, and plays to an audience of 350,000 who experience the ‘wooden O’ sitting in a gallery or standing as a groundling in the yard, just as they would have done 400 years ago.
When I went to the Globe Theatre it absolutely took my breath away to see how large it was. I was also able to see the glorious sky whilst I was being shaded at the same time. There are a lot of people tat can fit inside the Globe Theatre but it is a very peaceful atmosphere and everyone gets along great, there are never any problems, it is like we are a big family enjoying ourselves.
Film:
Imax:
South Bank, Waterloo, 1 Charlie Chaplin Walk,
London SE1 8XR
0870 787 2525
Miss Charlie Roberts
School and group bookings manager
BFI IMAX
The BFI London iMax is situated in the centre of Waterloo, literally in the middle of a huge roundabout. Since it opened in 1999 it has become an iconic building and something of a London landmark and popular tourist attraction. Apart from being a state-of-the-art cinema in which films are shown on the IMAX format, the building itself with its innovative, circular design and glass exterior is worth visiting.
On a windy and wet Friday, my classmates and I took a day trip to South bank IMAX cinema to watch Despicable Me 3D; we were the first people to see the first ever showing at the IMAX and the experience was definitely one to remember. When we arrived at the IMAX we were greeted by a red carpet, which definitely made us feel welcome and special. The atmosphere was very friendly and warm. As soon as I entered the IMAX I thought I was dreaming because the space in the IMAX was so large and had a very high ceiling, it was vey clean and covered with a red carpet.
Although it took a bit long to get our tickets to actually see the film it was all worth it in the end. We were all full of excitement as we were part of the first group of people to see the first 3D showing of the film ever at the IMAX. After we got our tickets we then got a talk from the Head of Education who is also the school and group bookings manager, Charlie Roberts who gave us an overview about the BFI IMAX: The British Film Institute is a charity funded by the government. Last year they made a whooping £2 million. The screen is the same size as 5 double decker buses and films are turned into polarised 3D.After our talk with Charlie Roberts we made our way up the stairs to where we got our popcorn and drinks so we were ready for the show. We then got our tickets checked at the doors and made our way into the cinema room, which was mind-blowing due to the fact that the screen was absolutely huge.
What’s on:
Inception
Toy story 3
Avatar: special edition
Under the sea 3D
BFI:
BFI is the British Film Institute. Our world-renowned archive, cinemas, festivals, films, publications and learning resources are here to inspire you.
Belvedere Road
South Bank
Waterloo
London SE1 8XT
Box Office: +44 (0)20 7928 3232
Switchboard: +44 (0)20 7928 3535
BFI supporters
Public Sector
• Arts Council England
• DCMS
• Heritage Lottery Fund
• Film London
• London Development Agency
• Mayor of London
• The National Lottery
• Skillset
• UK Film Council
•
Trusts and Foundations
• The Albert R & Dana Broccoli Foundation
• The City Bridge Trust
• Community Union
• The Daiwa Anglo-Japanese Foundation
• The David Lean Foundation
• The Eric Anker-Petersen Charity
• Europa Cinemas
• The Great Britain Sasakawa Foundation
• The Headley Trust
• The Henry Moore Foundation
• The Japan Foundation
• The Philip and Irene Toll Gage Foundation
• The Pilgrim Trust
• The Ratiu Family Charitable Foundation
• The Reuben Foundation
• The Rose Foundation
• Sharegift
•
Individual Supporters
• Daniel & Joanna Friel
• Simon W. Hessel
• Nick Scudamore
• Peter & Nancy Thompson
List of sources:
visiting.modern@tate.org.uk
http://www.southbankcentre.co.uk/find/hayward-gallery
http://www.shakespearesglobe.com/
http://www.bfi.org.uk/
http://www.bfi.org.uk/about/supportus/supporters.html
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