The brochures above gave me inspiration for creating my own guide for the Southbank that is aimed at tourists. It gave me ideas for the layout of my guide and what font to use as well as what colours go well together and are subtle. It also gave me ideas on what sort of imagery to put on my guide and use a collage of imagery because it looks effective.
Awareness of the target audience
The target audience for my brochure is potential tourists of all ages and i have been asked to design a brochure for the Southbank marketing group that will want to promote the activities that are going on at the Southbank and tourists that will come and visit that want to know all of the activities that they can get involved in.
To make sure that my brochure was appropriate for my target audience I used photoshop, made sure my photos were appropriate, made sure the colours on my brochure did not clash and I also made sure that I had an appropriate typography.
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